Small Business News

Google Expands Shopping, Trusted Stores

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3.

Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. Google started testing pilot programs in the UK and France last week, and is also introducing one in Australia.

“Our goal with Google Trusted Stores is to give shoppers the reassurance they need to shop confidently online at a broad set of stores,” says Google Shopping group product manager Brian Marquardt. “And we also aim to help excellent merchants expand their e-commerce businesses. Based on the success stories that we’ve seen in the US, we expect that participating in Google Trusted Stores will drive meaningful increases in online sales in other countries as well.”

In France, Google is working with Spartoo,, Maisons du Monde, Wanimo and Tati. In the UK, it’s schuh, gorgeousshop, ghd,,,,, Spartoo UK and Rubbersole. In Australia, retailers include: Kogan, DealsDirect, MilanDirect and Surfstich.

Google Shopping, meanwhile, is launching in Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey. Users in these countries will start seeing more Product Listing Ads when searching shopping-related queries.

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