Groupon Gets More Search-Oriented
Groupon has launched updates to its iPhone and Android apps, which make search “a front-and-center experience,” as the company says.
Here’s a look:
Groupon has this to say about search’s importance to its business:
An increased focus on search from Groupon is long overdue. People want deals on specific things, not just the latest massage offer that they happen to email you on a given day. This is why Google’s AdWords has been so successful. Advertisers can cater to what people are actually looking for. Likewise, with Groupon, this should be a basic element of the service, and promoted as such.
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