Google Goes After Groupon
Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap:
Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because:
1) Way better deal than Groupon who requires 50-90% discounted pricing, then takes 50% of that for themselves.
2) Advertisers can track this. Local businesses can connect the dots between online marketing and in-store purchases. Not possible before!
3) I think they’ll be rolling this out on Google Maps. Local Deals + Google Maps = perfect match!
Kim Discusses the ads more in his own blog post.
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