Small Business News
1. Local Search Is Getting More Interesting
Google announced that it has added a new Explore button to the Google Maps app on Android and iOS, giving users a better way to discover places of interest that are nearby. There was already a “Nearby” feature, but now there’s a button, which makes it easier to find places to go, and it takes more ...

2. LinkedIn Has A New Type Of Ad
LinkedIn announced the launch of a new expansion of its Sponsored Updates product called Direct Sponsored Content. It lets brands personalize and test content in LinkedIn’s newsfeed without the posts having to appear on their Company Page. In other words, you don’t have to promote a post you already made. You can just create the ad ...

3. Google Gives More Businesses Access To Maps Coordinate
Google announced on Thursday that it’s giving Maps Engine Pro users access to Google Maps Coordinate, the job assignment app it launched in 2012. Maps Engine Pro, which costs $5 per user per month, launched last fall as a way to give businesses and users a way to collaborate on map creation. “Using Maps Engine Pro, you ...

4. Amazon To Offer Self-Serve Ads?
Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis. AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on Amazon-owned sites as well as on a network of third-party sites. The report quotes Amazon VP-North American advertising ...

5. Microsoft To Merge Operating Systems
At some point in the future, Microsoft will offer its users a single operating system experience across all screens, making things a lot easier on application developers. Rather than having to worry about developing apps for Windows, Windows Phone and Xbox all separately, they’ll just be able to develop apps for this singular platform. That’s what ...

6. LinkedIn Buys Bizo
LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within ...

7. Facebook Ads New Targeting Features
Facebook announced on Tuesday that it is adding device level targeting to mobile app ads, enabling developers to reach the precise devices they need to in order to succeed with their campaigns. For example, developers will be able to specifically target Samsung Galaxy S5 users or iPhone 5s users or iPad 1 users. As Facebook points ...

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