Essential Online Directories
Online business directories in addition to Google Places, Yahoo, and Bing offer businesses a public identity and presence that goes beyond what the traditional phone book used to do. With Google Pages for example, you can make a profile that includes photos, reviews, hours of business, credit cards accepted -- all for free.
Directory listings are important because they help search engines create local results from what might otherwise be a global search response. For retail outlets accurate cross-promotional listings are essential. For example, “find a dealer in your area” listings not only cross promote your business; it also helps with SEO and having your site be found.
Which Directory Is Right For You?
Take time to search for your business and your competition. Be sure your listings include the latest contact information and any special offers to take full advantage of search engine results. Yellowpages.com, Yelp.com, and HealthGrades.com are all examples of free online business directories. Find the right one for your business by searching in your categories, keywords and location. The more links to and from your site, the higher up your business will come in search results. Add a calendar reminder each month to check the accuracy of your listings because the Internet is constantly changing.
Don’t miss out
Think of online directories as a free advertising that promotes your business in places you may not have anticipated boosting your SEO and driving traffic to your site.